Benefits of a Virtual Receptionist Service

Waking up to an inbox stacked with unanswered emails or dealing with a full voicemail box can make you feel like you’re working off the back foot. As an entrepreneur or small business proprietor, you shouldn’t have to expend your energy dealing with administrative tasks. You should be focusing on what really matters: managing your […]

Engaging Minds on Social Media

Social media is a potent tool and one that every business owner needs in their arsenal. Savvy modern brands are the ones that make a splash on social media. The more engagement you have, the better off you are. So what exactly is social media engagement? It’s likes, clicks, comments, retweets, tags, and shares. But not […]

Most Desirable Skills for Workers Post COVID

As we continue to trudge through our current reality, it’s easy to say, “life will never be the same,” but at some point, we’re going to have to think about what comes next. Our ways of working have changed, perhaps indelibly. Hence, it stands to reason that certain skillsets will be more desirable to companies […]

Growing Your Business During COVID

The past months have been unprecedented. As the world shuttered its windows in response to the novel coronavirus, everyone was forced to adapt and find their “new normal.” For many businesses, it was sink or swim. Some did, indeed, sink, while others held on by a thread, adapting policies, devising new strategies, and implementing structural […]

Four Top Tips for Leading Effectively

“Great leadership is determined by one’s periodical blend of personal humility and unparalleled will to lead others in service of a cause bigger than themselves.” Jake Rheude What makes a good leader? Is it the way they speak or the way they listen? Is it their ability to inspire their employees, or to understand them? Is […]

Why Entrepreneurs Should Listen to Podcasts

Over the past fifteen years, podcasts have completely changed the way we consume media. These long-form talk segments include deep-dive essays, imaginative storytelling, and casual conversations between hosts and guests on a range of topics. The great thing about podcasts is that they’re super accessible, usually free, and cover almost every conceivable niche. No matter […]

Tips for Setting Professional Goals for 2020

As the new decade comes into our sights, our thoughts inevitably turn to the coming year. What worked? What will you do differently? These tips will support you in reaching your goals in 2020. We all have personal and professional goals. At the beginning of a new year, most of us are looking at how we’re going […]

Seven Signs Your Body is Overheating

In Palm Desert, temperatures typically reach over 110˚ in the summertime. While staying cool all the time might be a challenge, staying safe should be a priority. Knowing the warning signs of heatstroke and taking steps to prevent overheating could save a life. Sunscreen can protect your skin, but the risks of the relentless Southern […]

Five Ways That Online Reviews Can Help Your Business

Online reviews have become one of the most important methods people use in determining who’s going to get their business. Even more so than personal recommendations from friends and family, online reviews influence more than 90 percent of today’s buying decisions. To take it a step further, most people don’t even consider businesses who have less than […]

Why It’s Important to Support Local Businesses

If we didn’t have local businesses, the world would be a pretty empty place, filled with lowest-common-denominator big box stores and nameless, faceless, multi-national chains that sell goods made by who-knows-who from who-knows-where. While it may be nice that we’re supporting some tiny village in Thailand or China, why not focus that effort right here […]