Faces of Palm Desert with Marissa Katrin Maldonado

“Good marketing makes the company look smart.  Great marketing makes the customer feel smart”, Joe Chernov, author and entrepreneur.  Marketing is crucial to any business because it helps you sell your products or services. Your current customers should always be your main priority, but your marketing efforts will help you grow.  As we focus on marketing, it was […]

Faces of Palm Desert with Jeff Baltor of My-Cardia

In our first edition of Faces of Palm Desert; we had the privilege to sit down with the COO of My-Cardia, Jeff Baltor.  My-Cardia utilizes the world’s smallest footprint ECG recorder – discreet, convenient, and simple for patients to use.  This single-use device can record both patient activated and auto-triggered ECG events for up to 30 days, […]

Think Local and thrive: the importance of supporting local businesses in Palm Desert

There are so many reasons to support local businesses and in a tightly-knit community like Palm Desert, supporting the local economy means that we all win. In these uncertain times, many people turn to local businesses when they are feeling cautious about their finances, preferring to give their money to people they know and trust […]

The importance of giving to end the year: Why we chose Full of Grace Community

As the year-end approaches, many small business owners are looking for a way to give back to their community in a charitable way. Some companies choose big charities like cancer research, others choose small community-driven initiatives that are close to their hearts. Either way, helping people in need during the holidays is always a great […]

How entrepreneurs can add value to local communities

Being an entrepreneur doesn’t mean you have to work in a vacuum. Being connected to and engaged with your local community has so many benefits. The good you do will radiate outwards and provide value in many ways. It can significantly improve your standing in the community both directly and indirectly and it is also […]